A sms marketing Artilce for Your Viewing10 Benefits of B-to-B Email Marketing
If there is any single tool that we should be enthusiastically embracing as marketers, it is business to business email marketing.
There is simply no way to match the value that business to business email marketing provides for communicating with prospects and customers.
The amazing thing is most of us are not actively engaged in any form of email marketing yet. At best, we send an occasional email blast to our customer base to introduce a new product or announce an event.
Many of us have NEVER sent a single promotional email to a list of prospects or customers. So if you are among the few who have, reach right back and give yourself a hearty slap on the back.
I have my theories about why most of us do not use business to business email marketing to its greatest advantage, which I will not go into here, but I suspect it is heavily related to the following barriers:
1) We must frequently rely on IT and/or our Web team to provide the enabling infrastructure and we are low on their priority list.
2) We do not have direct access to the mailing and tracking tools and have to rely on outside resources to put our strategies into play.
3) We do not know exactly how to implement an effective business to business email marketing strategy.
4) We fear being branded as a spammer at the slightest indiscretion.
Regardless of why business to business email marketing is not more widely accepted, the fact remains that it is a marketing tool that we must have in our toolbox.
Those marketers who jump on the bandwagon now will have a decided advantage versus the competition when they deploy their 'secret weapon'.
Benefits of Business to Business Email Marketing
1) Low cost
Compared to any other form of direct marketing, business to business email marketing is fantastically cheap. When you cultivate and mail to your own opt-in email list, the cost per message is so low, you can almost call it free.
You do need to invest in some kind of infrastructure, but if you are smart and careful, you can keep your costs below $1,000 a year.
If you only send 10 messages to a list of 2,000 subscribers, your cost is just $.05 per message. You can see how a serious business to business email marketing program could cost just a fraction of a penny per message.
2) Metrics Galore
With business to business email marketing, almost every step in the buying process can be measured and tracked on an ongoing basis. You can easily track the total clicks on every link in each message, the conversion of clicks to sales or clicks to leads, and with some programs you can measure opens (how many people opened your message) and forwards (how many people forwarded your message) You can take what you learn from one campaign and apply it to future campaigns with a high degree of precision.
3) Permission based
Unless you are spamming (sending unsolicited emails), all effective business to business email marketing is conducted to an opt-in list. This means that every subscriber requested to be on your list, they want to receive emails from you. Because of this, business to business email marketing is one of the purest forms of permission-based direct marketing. Very few direct mail or telemarketing campaigns can claim the same.
4) Easy to implement
If you aren't implementing business to business email marketing in your business right now, it may seem a daunting technical challenge to build the infrastructure and tools required to pull it off. But rest assured that adding business to business email marketing to your mix is not as difficult as it sounds.
There are many great tools available on a subscription basis that allow you to outsource the complete infrastructure required for effective business to business email marketing. You will find two great tools listed at the bottom of this article.
5)A gile Marketing Tool
All marketers and business owners are painfully aware of the fact that the speed of doing business continues to steadily increase. This relentless acceleration drives the need to be supremely responsive to new trends and opportunities in your market.
There is no more responsive tool available to marketers than business to business email marketing. You can literally deploy the tactical elements of a campaign moments after the strategic and messaging elements have been developed. In other words, you can decide on a new strategic direction in the morning, develop your message and offer in the afternoon, and have a message waiting in your prospect's inbox the next morning.
That is rapid communication!
6) Highly Targeted
business to business email marketing is the only medium I can think of where you can not only easily segment your list based on demographic attributes, but also where you can segment your list based on the behavior of your prospect. With some of the simplest systems available, you can begin to develop a profile of your prospects based on the kinds of offers they respond to. With the more complex systems, you can track and store ALL of the actions individual prospects take as a result of your email efforts.
7) Can be Personalized
It is very easy to merge database fields in to email messages to add personalization. Simply adding your subscriber's first name to the subject link has been shown to increase readership dramatically.
The real power of personalization in email marketing comes when you can personalize an offer based on information you have added to your subscriber profiles based on their past behavior. Sending someone a personalized message like the following is a great way to leverage email marketing as a sales tool.
'Ted, I know you bought product x from us last month and I just wanted to check in to make sure it is working as well for you has it does for our other customers. I also wanted to let you know that we have replacement filters for product x available at a 30% discount for the remainder of this month. While you probably don't need filters yet, in a month or two you will. Why not buy now to take advantage the special price and make sure filters are on hand when you need them?'
8) Relationship Builder
Through frequency, personalization, and targeting, your marketing communications can be transformed from a traditional broadcast approach into a system that helps you build relationships with your subscribers.
Studies have shown that qualified prospects require 3-7 contacts from a company before they will respond with a purchase. The main driver of this need on the part of the prospect that they want to feel a level of trust in their relationship with the company.
business to business email marketing allows you to develop a personal presence with your subscribers and the low cost per contact makes it easy to contact subscribers frequently (within reason).
9) High Response Rates
There are many variables that contribute to response rates, but most direct marketing experts agree that email generally pulls a higher response than other direct marketing choices.
One of key reasons is that if you read a compelling offer in an email you can respond immediately by following a hyperlink to an order page or to get more information.
Responding to a direct mail piece requires one to pick up the phone and dial a number, a much more active response requirement.
10) Develops a Maturing Asset
The larger and more mature your list is, the more valuable it becomes. Your client database continues to be enriched with additional information about your subscribers and subscribers continue to develop a deeper and deeper relationship with the company.
Over a period of years, your opt-in database is likely to become your most valued marketing asset.
Ok, so there are a lot of compelling benefits...but what does one do to overcome the barriers I outlined at the beginning of this article?
The most important thing to do is to start doing something now, even the smallest steps will lead to big successes in the long run, just put some element of an business to business email marketing strategy into play within the next few weeks.
I've also listed some tips for overcoming the barriers below.
We must frequently rely on IT and/or our Web team to provide the enabling infrastructure and we are low on their priority list.
This one is easy. The best and fastest solution is to outsource. You can task a marketing communications agency with helping you set up a program, or you can subscribe to one of the hosted email solutions and do it yourself. I list some places to start investigating self-service solutions under point the next point.
We do not have direct access to our mailing and tracking tools and have to rely on outside resources to put our strategies into play.
This is why I prefer a do-it-yourself solution, at least in the beginning. Being able to touch and modify your campaigns directly is not only a great way to learn, it will save you a ton of money and help you ensure that your business to business email marketing strategy is truly a low-cost solution.
Here are a two popular tools you can look into...
1AutomationWiz:
This is the tool I use to publish this ezine and to automate all of the email follow-up on my site. I chose it because it provides the subscriber acquisition and database management tools I need, allows me to send text or HTML emails, doesn't restrict the number of emails I can send in any given month, and (most importantly) provides unlimited sequential autoresponders. The autoresponder feature is a must-have if you want to truly automate your program.
To learn more about 1AutomationWiz visit http://www.1AutomationWiz.com
Mailer Mailer
This is an excellent tool as well. Mailer Mailer provides a lot more HTML support than 1AutomationWiz (including complete, fill-in-the- blank templates). If your goal is to create good looking HTML messages, Mailer Mailer makes it really easy.
Another thing that this tool has that 1AutomationWiz does not is the ability to track opens (how many times your message was read). What it is lacking is unlimited sequential autoresponders.
To learn more about Mailer Mailer click visit http://www.mailermailer.com
We do not know exactly how to implement an effective business to business email marketing strategy.
There are a lot of resources on the Web to help get you started, but this is definitely an area of need. As I look around, I find that there aren't any great, step-by-step guides for setting up an business to business email marketing strategy within a business. In fact, I see such a need that I've started writing a book about it. I'll keep you posted about the progress, but if you have immediate questions, please email me and I'll try to include answers in the Subscriber Q&A in the next issue.
We fear being branded as a spammer at the slightest indiscretion.
Spam is an epidemic, but this concern is overblown when it comes to emailing your customers. If you send an unsolicited email to a customer with legitimate information that they are likely to want, you will not be accused of spamming. Be reasonable, provide an easy way to opt-out, and check your ethics, and you won't have a problem. The best rule of thumb is to give first...then ask. Provide excellent, useful information, and then make an offer.
Of course, if you are mailing (as you should be) to people who have opted-in to your mailing list (thorough a Web form or some other means) then you are in safe water.
Good luck in building your business to business email marketing program!
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Doug Hudiburg is the founder and key contributor to Business-Marketing-Advisor.com a central source for marketing insight and resources for businesses of all sizes.
http://www.business-marketing-advisor.com
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Doug Hudiburg is the founder and key contributor to Business-Marketing-Advisor.com a central source for marketing insight and resources for businesses of all sizes.
DESIGNING THE RIGHT PRODUCT FOR YOUR MARKETPLACEJeff Williams
>From the end of World War II until the late 1970's most Americans spent the majority of their money on basic goods and services with little left for luxury type items. Giant factories turned out millions of products whose style, color and size were often determined by what made the machines work most efficiently. There wasn't much concern about what the customer really wanted.
Japanese auto producers forced reverberating changes in the way consumers went about considering their purchases. Suddenly in the mid-1970's a flood of cars hit America with features never before available at popular prices. Toyota and Honda revolutionized the concept of "user friendly" products - incorporating a high standard of quality with easy to use features,
all at affordable prices.
> Today's Customer Is Smart...And Demanding
Suddenly, consumers realized that someone did take their interests into consideration when designing products. In fact, a critical element in Japanese auto production since the late 1960's has been extensive consumer research and surveying, particularly in the area of durability and reliability needs.
The customer of the 21st Century has learned from buying user friendly products such as Sony televisions, Panasonic stereos, Apple computers and Honda autos that they can be demanding and that manufacturers will respond. This has produced a new brand of customer that is educated, very aware of prices and very demanding.
She wants quality, variety, durability, excellent service and a very good price all at the same time. She has a mind of her own and will talk about her interests and needs if you ask.
The process of asking customers what they want before you design your product or service is called being "market driven" because you are guided in your product development decisions by the customer's wishes.
Today the most successful new businesses are those that ask enough questions and listen carefully to the answers.
> Understand Basic People Needs
It is sometimes frustrating trying to get honest information out of people, because they can't always express why they buy the way they do. You can bet safely, however, that their need is one of several basic motivations of all people, such as:
Convenience
Comfort
Friendship
Security
Status
Health and Well-Being
Savings
Love
Style
Profit
When you are trying to figure out your desired customer, put yourself in their shoes and think about what needs would motivate you to buy your product or service. There are usually two or three primary needs your product or service can satisfy and several lesser needs. When starting your product/service design, it is critical that you use your market research to focus on the primary needs and wants of your prospective customers.
> The Product Description Worksheet
As we discussed earlier, the successful new business owner first surveys potential customers to identify their wants, needs and dissatisfactions. Questions about bow often they buy, how far they would travel to buy, how much they might spend for your type of product or service are also asked.
You then separate the facts gained into groups, such as: pricing, packaging, location, assortment, etc. to organize the information in preparation for beginning a custom design of your product or service. You will make assumptions about the potential customers behavior and come to some conclusions about how you can present yourself as someone who will respond to their needs and wants.
To help you put together your product design strategy, you can use the fill-in worksheet below.
* Instructions:
1. Learn in detail 5-6 wants/needs of your target customer.
2. Add information from library research, trade associations, etc. about customer demographics, location, buying behavior, etc..
3. Take the profile you are creating and decide what specific product/service features this leads to. Express each feature as a user benefit - you must satisfy the age-old demand of potential buyers: "What's In It For Me?"
Product/Service Description Worksheet
Customer Want/Need Product Feature User Benefit
1.
2.
3.
4.
5.
Jeff Williams worked for big business for years, until he decided to take his career in his own hands by establishing his practice as a small business trainer and coach. For those seriously considering self-employment, he is pleased to offer his free, monthly telegroup: "Are You Ready To Leave Your Job?". Register at: http://www.bizstarters.com/ready2leave.cfm
Jeff may be reached at 847-593-5305 or by e-mail at: jeff@bizstarters.com
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sms marketing Products we recommendWeb Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Your web site is a businessâdesign it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look goodâit can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
- Why so many organizations think about web design the wrong way
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Packed with helpful examples from a wide variety of sites!
Customer Review: Great book, a must for eCommerce
I learned how to apply a conversion optimization to create a larger return on investment for my search engine optimization and marketing efforts by creating a larger percentage of goal conversions with my current volume of web site traffic.
This will have a lasting and recurring benefit since a small decrease in bounces and abandoned goal funnels will generate a higher percentage of growth without buying more traffic. This process of conversion optimization has the biggest band for my buck (or sweat) and helps with growing conversions with my current pay-per-click campaigns. Also, the strategies presented will help me communicate more effectively with my audience. The book inspired me to apply a conversion optimization beginning at my check-put pages, working my way back to the home page. After adding a secondary goal on my detail pages I noticed an increase in online sales.
This optimization process creates results! I also recorded an audio review, use your favorite search engine to find 'Pixel Handler Radio' and listen online.
Customer Review: Tell it like it is
I purchased this book and found it to be a frank and honest yet studied reference.
It shows you how to STOP looking at web sites and design the OLD way. Helps you start looking at and creating websites and web landing pages a NEW way. The ROI way. Your client or you make an investment in a web site you can and should expect a return on that investment. The authors dispense this information in a way that hooks you in right away and never lets you go. You will not approach your next web project the same way again. You will learn how to analyze your web projects from a investment point of view. How to maximize the dollars spent creating your project and in turn maximize the return dollars on your web project. There is no better way to learn this new way of looking at web sites and design. Insight,candor and down right cool thinking make this a must have.. Thanks.
Carry On Camping
Carry On Camping
Customer Review: BIT OF A LETDOWN,
I;d say,to enter CARRY ON CAMPING in the Search box and end up with a bunch of ads for Port-a-Potties. Sid's still laughing.
Customer Review: Silly full-length Britcom; add 1 star if you know the series
The "Carry On" series was a staple of British cinema for decades, with the action centering on an ensemble of comedians (like America's Bowery Boys or Japan's Crazy Cats). In this one, sharp Sid James and dull Bernard Bresslaw try to entice their reserved girlfriends to a racy campsite; unhappily married Terry Scott expects a bleak vacation with his preoccupied wife; sissy Charles Hawtrey wants to experience the great outdoors; prissy officials of a girls' school escort their nubile students on a field trip. Naturally everyone converges at the same place, with predictably absurd complications in the tents, in the shower, and on the campgrounds. "Carry On Camping" seems to be typical of the series, with broad performances, double-entendre dialogue, and punchlines telegraphed far in advance for maximum effect. Except for a "newsreel" of a nudist colony at the very beginning, the action is fairly tame in the music-hall/burlesque tradition..British viewers raised on this stuff will like it best; American viewers will find it a cross between Benny Hill and the "Love, American Style" TV sitcom. The players tackle the corny script with gusto, even when some of the jokes are ancient (a farm girl taking her cow to the bull.is asked, "Couldn't your father do that?" and the girl replies, "No, it's got to be the bull"). Benny Hill actually used this same gag, with similar results, and fans of Hill's unsubtle comedy will find the same obvious but surefire humor here. Print quality and video transfer are very good.
NASCAR Tire Guards
NASCAR Tire Guards
Cover Sizes Include: 28'' - 30'' (Small)--------------BN00300VICT 31'' - 33'' (Large)--------------BN00301VICT
Mayfair & Jackson Four Piece Stoneware Casserole Set
Mayfair & Jackson Four Piece Stoneware Casserole Set
4-piece stoneware casserole set includes: 2.1-qt. rectangular casserole dish, 1.7-qt. oval casserole and a 2-qt. round casserole with lid. Featured here in red. Oven, microwave and dishwasher-safe.
Hot, Cool and Vicious
Hot, Cool and Vicious
Customer Review: Talk about a kicking movie
Tan Tao Liang - no wonder he's nicknamed Flash Legs. Jeez, this guy can hold a leg up in the air and kick repeatedly, without putting it down, just like a boxer uses his jab. Really, you just have to see this guy. The other guys are okay, but this is Tan's movie. The choreography isn't bad, there's no ridiculous Chinese humor, and the dubbing works - what more could you want? Okay, by today's standards, there's no spectacular flying kicks (or flying at all - no wires), the fights are slower paced, and the villain is drawn so over the top he's quite laughable, but if your thing's kicking martial arts, this is a movie that'll have you hitting your pause and replay buttons.
Customer Review: If only the Tommy Lee of kung fu cinema were as recognized as the drummer of Motley Crue
At least my world would be a much better place. The guy's choreography is up there with anybody ever. He was certainly top 10. And just like a lot of others, he would star in the movies himself. Lee tso-nan's creation of Tommy's hunchback fighter is so weird and wonderful. Not the best 2 on 1 fight ever like the dvd case says, but AWESOME for it's time.
I have to agree with beckyboy saying that the fights are great as is the story. But the picture is anythign but. Full screened which sucks casue with tan tao's legs flying every which way, you need it widescreeend. Picture quality for the tai seng version is not remastered but still very watchable.
So I don't want to give away the story cause it is oh so good. Revenge will take place but a with a real storyline. The voice dubbing of Tommy's hunchback ghost like character is classic and also look out for Phillip Ko getting beat down by dorian tan over and over.
A few minutes longer than your average kugn fu tale but Lee Tso Nan shows to be the top independent kung fu maker ever in my opinion over Joseph Kuo by his ability to tell a good story.
Headlines on sms marketingJust an SMS will get you the meaning - Bombay NewsSat, 22 Nov 2008 05:40:24 GMT
Just an SMS will get you the meaningBombay News, India - 2 hours agoWe are also registered members of Google AdSense Programme, Yahoo Search Marketing, Microsoft and Sun's Internet Startup Essentials Programme,' Ravindran ... |
Just an SMS will get you the meaningSat, 22 Nov 2008 05:58:14 GMT
No access to an internet or even a dictionary? Don't worry! Now you can just send an SMS and know the meaning of any word or term.
Just an SMS will get you the meaning - Economic TimesSat, 22 Nov 2008 05:07:28 GMT
Just an SMS will get you the meaningEconomic Times, India - 2 hours agoWe are also registered members of Google AdSense Programme, Yahoo Search Marketing, Microsoft and Sun's Internet Startup Essentials Programme," Ravindran ... |
mortgage marketing
Labels: stock market prices | online marketing agencies | on line marketing
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