insurance marketing | affiliate marketing multilevel program: August 2008

The Best marketing strategy Articles on Wine
Marketing Your Home Based Business Website

Copyright 2005 Paul Jesse

So you now have your own home based business and you have a website promoting your products or services. You sit and wait expecting fame and riches but the orders are not coming in. Where are the customers in this global marketplace you are now part of? You thought they would be beating down your door to send you money.

A home based online business is not any different from a traditional brick and mortar business in the sense that if no one knows you are in business, no one will come. You must aggressively market your home based business. There are millions of websites on the internet and possibly thousands who are selling products or services similar to yours.

How can you market your website online and offline so that people can find your business? How do you set yourself apart from the competition?

There are plenty of low cost strategies you can take to increase your chances of being found by potential customers on the world wide web.

1. Put your website URL address on everything. It should be on your business cards, your letterhead and any other materials you use for promotion. Your website address should be at the end of every e-mail you send as part of your signature. For example, if you have a website that sell leather apparel you might sign all of your e-mails with something like:

John Doe
John Doe Leather Company
www.doeleather.com

2. Submit your website URL to the major search engines. If they do not add your site to their data base then you will never be found. You are better off to go to each search engine and submit your site on your own than paying a search engine submission site to do it for you. You can do it for free yourself and if you pay a service you have no way of knowing whether they actually submitted your site or not.

3. Subscribe to various Internet forums which pertain to your particular industry. Post messages on these boards and each time you do sign your name and website address just like you do in your e-mails. Be careful not to appear to be only promoting your website. If it becomes apparent that you are spamming for your site then you will be kicked out of the forum. When you post make sure to post insightful, relevant information pertaining to the topic.

4. Set up a Blog and post to it daily, about the topic of your home based business. This is currently one of the hottest Internet marketing tools on the web. A blog is like an online dairy. Every time you post to your blog sign your posting with your name, business name and url address. For more information on blogs try searching on the term and you should find plenty of resources available.

5. Include keywords pertaining to your home based business all over your website and within the title of your website. It is not considered appropriate to simply type your keywords over and over again. This is considered spam and you could be kicked off of a search engine for doing that. Instead include lots of relevant text on your website including your keywords within the content as naturally as possible but as often as possible without going overboard and sounding silly.

The above strategies do not cost anything to implement and if done consistently over time will increase the chances of people finding your website and consequently buying whatever it is you are selling through your home based business.

About the author:

Paul Jesse is a retired government employee and the author of several articles on working from home. Interested in working from home?
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Advertising for the perplexed - part IIDave CollinsCopyright 2005 Dave Collins

The previous article examined some of the basic ideas involved in advertising. We looked at why a company may want to advertise, the factors involved in choosing a suitable venue and the costs and time involved. We also explored some of the practicalities to consider and how to research your potential venue.

Once you've chosen where you're going to advertise, the next critical factor will be how well you know the target audience. The more information that you have to hand, the better you can tailor your content around their needs and expectations.

You need to make sure that you speak in their language, try to give them what they're already used to, or grab their attention with something new. But be warned, these are pushy and innovative times. Whatever gimmick or spin you use to stand out may well have been tried many times before, so don't over-rely on it.

Like a good informative web page, the ad needs to first of all catch their attention, and compel them to click on it.

There should be more focus on the benefits of the software than the features, and the ad should really push the download or sale. It should also be as compelling and striking as possible - not easy when you're limited by a number of characters, file size or space to work with!

Bear in mind that like any strategy, your advertising will only be as strong as its weakest link. Don't spend thousands of dollars on good placement, only to use some awful home-created banner that you knocked together with Paint Shop Pro 4 three years ago.

If graphic design is not your strong point, then get a firm to design some decent graphics for you. The same goes with writing the ad copy. Most people can write, but few are writers. Try to make sure that someone with more than a thesaurus-dictionary gift set writes your copy for you.

Aside from the wording, the basic market principles apply. Grab their attention, tempt them, and compel them to act. "50% discount" is eye catching, as is some form of "only valid today" type of offer.

But when the potential customer clicks on your ad, you're only half way there. You now need to make sure that the page they land on carries on the good work. Realistically, many will click on the ad out of idle curiosity, and very few (if any) will have made up their minds to purchase already.

You should therefore use a separate landing page, as opposed to your regular main website page. It should contain the same information and use the same language, tone and focus of the ad, but now you're not restricted as to what you can do, or how much space you have to work with. Here, you have all the space you need to go all-out with the sales drive.

On a technical level, make sure that your landing page is not linked from anywhere in your website, so as to ensure that everyone coming to this page has been driven there by the ad.

If you're sharing a landing page, then at least make sure that you use a unique referral string. To be able to evaluate the success of the ad, it's critical that you can distinguish these visitors from the regular site visitors.

This brings us neatly onto the subject of tracking, without which you are effectively deaf, dumb and blind to the effects of the ad. A unique landing page on your website is ideal, and if possible, make this point to a separate payment page as well. You can also use cookies or referral strings in order to sharpen the accuracy of the tracking.

Usage of decent web log analysis software should let you see how many people came to the landing page, how long they spent there, which links they then clicked on, who downloaded from there, who purchased, and perhaps even who came back to the website later.

The analysis and follow-up of the campaign is surprisingly often completely overlooked. This is a great loss, as in some respects this is one of the most important stages of the whole process.

When it comes to gauging the level of generated sales and registrations, you need to take into account the final date of the ad, plus the full length of the trial version and then add a little extra time. Some may view the ad, click, download the software, but may not install it for a few days or even longer.

As an example, a company may choose to run a series of ads in a newsletter that is sent out from Monday to Friday of a given week.

Some people may not respond to the ad until the following weekend (or later), and only then download your thirty day trial. So we're already looking at 35 days after the ad was first run, and that's assuming that they install the software as soon as they download it. Some people may even register after the trial has elapsed. So don't go writing it off as a failure on day two of your advertising campaign.

To accurately evaluate the success of the campaign, you need to go back to your original goals.

If your primary goal was to achieve a higher level of sales, then it should be reasonably easy to see how many were generated by the ad. As with everything related to advertising, your data won't be 100% accurate, but it should give you a good idea.

If the primary goal was increased exposure, then you should be looking at how many people were exposed to the ad, how many viewed the landing page content and website, and perhaps even downloaded and purchased the software.

At this point, there are four possible scenarios.

(1) The ad appears to be successful.

Your goals have been achieved as a direct result of the ad, and more advertising with this vendor may be considered for the future. Even with this success, don't rule out the fact that your figures can be further improved, but don't forget that they can worsen too.

You should also be careful not to immediately engage in a long-term contract with this vendor. Not only because there are other advertising options out there, but also because any ad has a certain lifespan until it reaches its saturation point. At the very least consider trying different products, wording (or graphics) or even a different type of offer or discount.

(2) The ad doesn't appear to be successful.

There has been little generated in terms of exposure or sales, and you can't help but feel that the venture has been a failure.

The first thing you have to do is to try to determine the reason for this.

It may be the product itself, the ad copy, the ad, or perhaps the targeting was off. It may even be as a result of the ad placement, or the offer or discount not being generous enough.

If the ad failed, it is very important to ascertain exactly why. Don't just dismiss it as a failure, or a "bad" place to advertise, and don't be afraid to go back to the vendor for feedback. If you explain that you're interested in making this work, as opposed to complaining that they didn't deliver the results you expected, you'll usually get a positive response. See what they can do to help, after all, it's in their interests that you walk away satisfied by your experience.

(3) The ad appears to break-even, but little more than this.

Go back and read number (2). Not being a success counts as a failure.

(4) You're not sure whether the ad was worthwhile or not.

There has been some response, but it's difficult to see whether it was a worthwhile experience or not.

It's very important that you get to the bottom of this. Go through your statistics again, and filter through your logs to see exactly what the visitors did, where they clicked, and why they behaved as they did.

It is extremely important that at the end of the process, you know whether it was worthwhile or not. Failure to do so will result either in a wastage of money or a wastage of opportunities.

It's all too easy to throw money away on bad advertising. It's just as easy to be scared-off by risks, or for that matter throw potential opportunities away. Like any form of marketing, there are no guarantees that you'll achieve the results you hope for. But by failing to try, you're absolutely guaranteed never to reach them. The best you can do is to prepare the ground and cover all options as thoroughly as possible, take a deep breath and then take the plunge. Be seen, be sold.

About the author:

Dave Collins is the CEO of SharewarePromotions Ltd., a well established UK-based company working with software and shareware marketing activities, utilising all aspects of the internet. and

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Pooh Fun Paper Cups

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Microsoft Powerpoint Home and Student 2007

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Customer Review: powerpoint

I ordered this so my son could use it for school, but he can't make it interface with the powerpoint 3 at school, so he's not using it. So, really can't give it an accurate review.

Customer Review: Another Microsoft bummer ! ! ! !

Like Microsofts' Vista, this software is all hookum and no substances. There is no improvement over the previous Powerpoint 2003 program, which is what I hoped to find. In fact, the menu screens appear to be the only change and they have been made much harder to intuit and use.

After a few days of trying this program, I gave it away to the Public Library.

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Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Customer Review: Sticky Book

This was a wonderful book on how to come up with great ideas that won't be easily forgotten. It grabbed my interest from the very first sentence and I literally flew through the book in one night. I now need to go back and examine it more carefully so I can apply what I've learned!

Made to Stick provides practical, real life strategies for creating sticky ideas and the authors give what they feel are the important rudiments of a sticky idea:

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Although these six basics seem like common sense, they are often not used by business managers in their communications.

It was well researched as well as easy to read. You will find that the book itself is Made to Stick!

Customer Review: Simply Fabulous

Definitely recommended for anyone who ever needs to convey any message effectively. A great read !

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