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One Philosophy [Rant] on Online Marketing
Online marketing more often than not takes a beating in the press. In truth, it is one of the singularly great things about the net if you can get the hang of it.
One Philosophy [Rant] on Online Marketing
If you can figure online marketing out, it gives you the ability to spend your time, not your money, advertising your business. It gives you access to a much broader market than any brick and mortar business. It allows you to kick the crap out of big companies that just throw money at Internet marketing, a tactic often used to crush smaller business in the brick and mortar world.
When you get down to brass knuckles, online marketing not only gives you a level playing field with the big or bigger boys, it gives you an advantage. I like to call this the leverage and arrogance advantage.
Assume you write one piece of great software and try to start a small company in the brick and mortar world. If you are deemed to be a threat by the big software companies, what is going to happen? If you don't get bought out, they are going to wipe you out. Since you have limited resources and little leverage with retailers, you are screwed, blue and tattooed. Not on the web.
Online marketing is beautiful because it flattens the playing field for all players, big and small. The key is search engine optimization. Regardless of how much money a dominant company in an industry throws at search engine rankings, they will never have an inherent advantage over you. They have no leverage, because there is nobody to buy off. The best they can do is buy advertisements, which fewer people click. If you get the top ranking on Google, Yahoo and MSN for your keywords, nobody can knock you off unless they do a better optimization job than you do. In no way, shape or form would this ever be possible in the brick and mortar world unless you have a monstrous amount of cash.
The second reason you should use online marketing is arrogance. Dominant brick and mortar companies use marketing firms to push their brands on television, billboards, magazines and so on. When the companies open a site, they often have the same marketing firms handle their internet efforts as well. Crushing them on search engines is like taking candy from a baby. They just throw money at the problem, a strategy that fails every time on the web.
You, however, are not going to waste money by purchasing banner ads and other junk that will waste your money. Nope, you are going to pursue search engine optimization on your own or through a credible group. While the dominant company is spending $20 a click for their ads, you are going to be laughing your way to the bank as customers pour in from your top rankings on Google, Yahoo and MSN.
Does online marketing deserve the criticism it gets? Sometimes it does. Once you figure it out, however, you will never slander it again.
About the Author
Halstatt Pires is an internet marketing consultant with MarketingTitan.com. Visit us to read more Internet marketing articles.
Another short online marketing agencies review
Kids Table and Chair Set - Prince Table and 2 Chair Set - LOD20010
Designed to provide hours of Princely pleasure, charm your little one with furniture fit for royalty! King Arthur had his Roundtable... ours comes with two chairs!
LOD20010 Features: Secret compartment opens to reveal a hiding place for the crown jewels and a music box plays "Pomp and Circumstance" Recommended for ages 3-8 (up to 100 lbs) Finish:
Black and Burgundy with hand painted details
Dimensions:
Table: 29 3/4" dia. x 21" tall
Seat: 13"(W) x 10 1/2"(D) x 11 1/2"(H)
Chair Height: 26"
Price: 269.95
Kids Potty Chair - It's Potty Time - RAB40003
A fun way "to go"!
RAB40003 Features: Complete with actual working timer Special Message: "Time moves slow when you want to go!" Removable plastic container lifts out for easy clean-up Comes with a removable deflector Recommended for toddlers (up to 50 lbs) Finish:
Blue and Green with hand painted details
Dimensions:
Height: 18"
Height of seat: 6 1/4"
Price: 64.95
Chelsea Twin Size Metal Headboard - 1035
A traditionally designed sleigh bed featuring classic turn-of-the-century styling featuring a soft antique brass finish.
Finish:
Classic Brass
Dimensions:
51.5"(H)
Price: 132.78
Movado Clock - Frosted Blk Crystal Trapezoid Desk - TBL-149-M
Frosted black crystal trapezoid shaped table clock. Museum dot dial and silver-tone accents. Engraving plate included for the base.
TBL-149-M Features: Frosted black crystal Sleek trapezoid shape Museum dot dial silver-tone accents Engraving plate Dimensions:
5 3/4" x 4 1/4" x 1 1/2"
Price: 179.00
Bookcase DMI - Bookcase - Traditional Office Furniture - 7990-09
Download Catalog (PDF)
7990-09 Features: 2 Adjustable shelves on top 2 Storage cabinet below Constructed of solid wood bases, shaped mouldings and pilasters Tops, ends and drawer fronts are constructed of wood and veneer on wood product Tops are detailed with decorative cherry inlay veneer and walnut banding and have a lustrous UV top coat Ends feature veneer and veneer edge banding Fully assembled Finish:
English Cherry
Dimensions:
32"(W) x 15"(D) x 72"(H)
See our FAQs section for complete details.
Price: 865.55
Featured online marketing agencies Items
Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)
Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)
Graphic Artists Guild Handbook: Pricing & Ethical guidelines, 12th Edition is the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been revised and updated to provide all the information you need to compete in an industry moving at lightning speed.
Customer Review: The best resource their is...
The graphic design industry bible on how to understand and execute the business of graphic design. Needs to be next to you at all times when beginning any kid of project. These best practices are the standard for running a design business.
Customer Review: Graphic Artists Guild Handbook
Great book for pricing guidlines. Lots of good general information. Recommended if your getting started in the graphic field.
Logitech Quickcam Communicate STX
Logitech Quickcam Communicate STX
Video communication made easy. QuickCam Communicate STX takes your video communications to the next level. Clearer video with 640 x 480 VGA quality and RightLight technology provides improved image clarity even in low light, and your calls are always echo-free with the integrated microphone and RightSound technology.
- Enjoy free, high quality video calls with synchronized audio via Skypeâfull-screen with Windows Live Messenger.
- Make live video calls to friends and family! Enjoy two-way, real-time video calls with integrated audioâthe perfect way to stay in touch with friends and family.
Works with these applications (not all services available in all areas):
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Features:
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| VGA video sensor with RightLight technology Sharper images and video performance even in dim lighting. | Integrated Microphone with RightSound technology Logitech's exclusive RightSound technology ensures your voice comes through clearly and echo-free. | Switched privacy shade Makes launching, muting and closing video sessions easy. |
- Free HP Photosmart Essentials software - Edit and print your photos (web download required).
- Set-up is in 3 quick steps - Logitech software walks you through the process.
- Snapshot button - Taking stills is fast and easy.
- Flexible clip - Attaches to any monitor or notebook, and stands on a tabletop.
System Requirements:
- Pentium II 500, Celeron, Athlon processor or higher
- Microsoft Windows 98SE, 2000, Me or XP
- Available USB 1.1 or USB 2.0 port
- Windows compatible soundcard and speakers
- 16-bit color display adapter
- CD-ROM drive
- 200 MB free hard drive space
- 64 MB RAM minimum
Hardware:
- Sensor: High quality VGA
- Video Capture: Up to 640 x 480 pixels
- Still Image Capture: 1.3 mexapixels (interpolated)
- Video File Type: AVI
- Still Image File Types: BMP, JPEG
- Frame Rate: Up to 30 frames per second (with recommended system)
- Field of View: 42 degrees horizontal
- Optics: Fixed focus
- USB 2.0 and 1.1 compliant
- Cable length: 6 ft. USB cable
Applications for Windows
- Live video calls with free trial of Logitech VideoCall for broadband
- Live video integrated with MSN Messenger
- Live video on AIM/AOL Instant Messenger
- Works with Yahoo! Messenger
- Works with Windows Messenger (XP only)
- Includes Logitech QuickCam software for capturing stills and videos
- Web camming software
Package Contents:
- Logitech QuickCam Communicate STX camera
- 6 ft. USB cable
- Round desktop base
- Adjustable monitor clip
- Installation CD, including user guide
- Quick-start guide
- Bundled software
- 2-year warranty
Customer Review: camera and microphone work great for SKYPE
I bought one of these to use for SKYPE and Messenger. I had bought another cheap camera for my MOm and when we connected, hers was grainy and had to see and mine was so clear! Even in a darker room! The sound was great and so I bought another for her and returned hers. Don't settle for a cheaper camera, this one is great.
Customer Review: Webcam
It has good viewing quality but the voice quality is not good. It echos to the receiving party.
Hop 66 Ball (26"), Ages 9+, Color is Blue
Hop 66 Ball (26"), Ages 9+, Color is Blue
The classic hop ball is back!
Great fun for kids! Our Hop Ball is made of the very best quality in hopping balls! Made by the original manufacturer in Italy who took the world by storm when they first introduced the Hop Balls many years ago, the time when every kid has this hopping ball! Made from super strong, yet soft vinyl latex-free material for long lasting use and durability. Great exercise product for indoors and smooth safe outdoor surfaces. Promotes children's body coordination, balance, lymph circulation and provides a fun work-out while hopping on the ball. Inflate with a hand or foot pump (not included). 26" Hopper: Ages 9 Years to Adult. Color is Blue.
Customer Review: Hop 66 ball
We purchased this toy originally to help our autistic son develop better motor tone and coordination. He is now 7 and has used the toy for 3 years and loves it. We had to purchase a second one because our 13 yo daughter loves to juggle the ball with feet while lying on her back.
Thanks a Million Gift Mug
Thanks a Million Gift Mug
Thank someone with this unique thanks a million themed mug. Acknowledge someone's good deed with delicious chocolates or cookies (depending on the season), coffee, toffee and fun money themed lollipops. Ships within 1 - 2 business days.
Metro Stainless Roll-Top Bread Bin - Satin Stainless
Metro Stainless Roll-Top Bread Bin - Satin Stainless
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